The Impact Storytelling Collective opens 9 November. Founding members join free.
Impact stories
that move people
to act.
I photograph and tell the stories behind social impact work. London.
As seen on
For charities, social impact and CSR teams. Honest photographs and clear stories of your work, made with care for the people in them, so funders and supporters can see the difference you make.
Speaking at a West Midlands Police conference, 2019
“Matt is one of the most powerful storytellers I have ever heard. He has a level of humility that enables him to achieve a very high degree of emotional connection with his audience.”
Pete Ashby
National Police Conference organiser
02
The problem
You’re already visible. It isn’t turning into funding.
Most of the charities I work with have had the press coverage, the minister’s visit, the post that travelled. Then very little changed, because nobody told the story behind the moment, or it was told in a way that brought in the wrong kind of funding. I run a charity myself, so I know the meeting where a trustee asks what it all achieved. My job is to make sure you’ve got an answer people can see.
Seen
Coverage, a visit, a post that travelled. Most charities stop here.
Known
People understand what changed, and for whom.
Trusted
Funders believe the outcomes are real.
Funded
Someone commits to what happens next.
03
Ways in
Three ways in.
Whether you need the work done, want to learn to do it yourself, or want to learn alongside other people doing the same.
For organisations
Work with me
Documentary photography, storytelling projects, workshops and keynotes for charities, funders, social impact and CSR teams.
Free, every week
Learn from me, free
The Social Impact Storyteller, my weekly newsletter. One practical idea on telling the story of your work, for charity and social impact leaders.
Collective and community
Learn alongside others
The Impact Storytelling Collective, my community for charity and social impact leaders who want to tell the story of their work clearly, honestly and with dignity. Opens 9 November. Founding members join free.
05
Selected work
The work behind a night of outreach.
A night on Agar Street with NishkamSWAT volunteers, who bring food and supplies to people sleeping rough in central London, and a day at their headquarters, where everything is sorted and packed. They use the photographs as evidence of their outcomes and impact, in funding bids and across their communications.
NishkamSWAT · Agar Street, London
2024
NishkamSWAT · Night outreach, London
2024
NishkamSWAT · Preparing supplies
2024
NishkamSWAT · Serving food and supplies
2024
07
Recognition
Best TV Programme, Asian Media Awards, for My God, I'm Queer
2021
Special Recognition Award, IKWRO True Honour Awards, for the Naz and Matt Foundation
2019
Campaign of the Year, Rainbow Honours, for the Naz and Matt Foundation
2022
Outstanding Individual Award, Camden Faith and Belief Awards
2024
Attitude Pride Award, for building bridges between religious and LGBTQI communities
2015
Faith and Belief Community Award, for the Naz and Matt Foundation
2020
Ten Outstanding Young Persons, JCI
2016
Top 10 Outstanding Contribution to LGBT+ Life, British LGBT Awards
2021
Winners, the first Camden Faith and Belief Awards, for the Naz and Matt Foundation
2024
London Dangoor Award for Promoting LGBTQI+ Inclusion, Faith and Belief Forum, for the Naz and Matt Foundation
2024
Top 10 LGBT+ Charities or Community Initiatives, British LGBT Awards, for the Naz and Matt Foundation
2019
Special Recognition Award for Transformative Advocacy and Storytelling, IKWRO True Honour Awards
2026
90+
Talks and workshops given
200+
Media outlets that have covered my work
12+
Years running my own charity
54m
Audience reach of a 2020 World Suicide Prevention Day campaign I led
08
Clients
09
Questions
How much does it cost?
How do you handle consent and safeguarding?
How can we use the photographs?
Can you help our team use them well?
01
About
Social impact storytelling, with people at the centre.
For charities, funders and CSR teams
I’m Matt Mahmood-Ogston, a London-based social impact storyteller and documentary photographer, and the founder and CEO of the Naz and Matt Foundation. I work with charities, funders, social impact teams and CSR leads who need to show what their work changes, not just that it happened.
That might be a documentary photography commission, a storytelling project that turns your outcomes into case studies funders can use, a workshop that helps your team find and tell stories with consent, or a keynote for your conference or away day.
Dignity before polish
Social impact storytelling connects the change an organisation makes with the people who live it. I photograph people as they are, plan every shoot around consent, and think about how each image will be used long after the day itself.
I’ve run a charity for more than 12 years, so I know what trustees, funders and supporters need to see. My work has been covered by more than 200 media outlets, I’ve given more than 90 talks and workshops, and my Channel 4 documentary My God, I’m Queer won Best TV Programme at the Asian Media Awards.
Not ready yet? My newsletter shares one practical storytelling idea every Thursday.