The Impact Storytelling Collective opens 9 November. Founding members join free.
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Charity photographer, London
Show funders what changed.
Documentary photography for charities and non-profits, from a photographer who has led a charity for more than 12 years. Honest, dignified images of your work, ready for funding bids, appeals, impact reports and your website.
As seen on
Charity photography from £650. One-off shoots or a retainer. Available at short notice.
Naz and Matt Foundation at Pride, London
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The problem
Most charities are visible. Few can show what changed.
You have the coverage, the visits and the social posts. What you don’t have is a set of photographs that shows a funder what your work actually makes possible. So the bid goes in with stock images, with the same three photos you’ve used for years, or, even worse, with AI.
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Stock in the funding bid
The same smiling strangers appear on other charities’ websites. Funders notice, and trust drops.
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Photos stuck on phones
The best moments were captured, but they’re blurry, there’s no consent on record, and nobody knows where they are.
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The people you can’t show
Safeguarding means you can’t photograph the people you support. So the most important work goes unseen.
Naz and Matt Foundation support group
We highly recommend Matt for his skill, professionalism, and the thoughtful approach he brings to photography, particularly when working with diverse and vulnerable groups.
Tom Lees
Old Diorama
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A better way
Photograph the change, not the event.
Good charity photography starts with one question: what is different now, and for whom? Get that right and the images work for funders, supporters and the people in them.
Plan the story first
Before the shoot, you and I agree what changed, for whom, and what your funders or donors need to see.
Observe, don’t direct
Several shorter visits beat one long day. People relax, and the real moments happen.
Consent that lasts
Consent is planned before I arrive, explained in plain language, and people see the images before they go live.
Dignity before drama
No staged tears, no poverty shots. People are shown as they are, with their dignity intact.
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What I photograph
Charity and non-profit photography
For charities, non-profits, community groups and the funders who back them.
Frontline services and programmes in action
Community projects and outreach
Fundraising events, appeals and campaigns
Volunteers and volunteering days
Case studies, with informed consent
Annual and impact report imagery
Funder and partner visits
Staff, trustee and volunteer portraits
Awareness days, protests and campaign launches
One shoot. A year of use.
Planned properly, one shoot feeds everything you publish about your work.
One shoot
Funding bids
Appeals
Impact report
Website
Social channels
Trustee and funder updates
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How it works
How a charity photography project works
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A 15-minute call
You tell me about your work, the people involved and the deadline. I tell you honestly whether I’m the right fit.
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Story planning
Before the shoot, you and I agree what changed, for whom, what your funders or donors need to see, and how consent and safeguarding will work.
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The shoot
One visit or several shorter ones, timed around what is genuinely happening. You see images as we go, so there are no surprises.
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Edit and delivery
Edited, full-resolution images, normally within 48 to 72 hours, or the same day on request. A full licence to use them anywhere, with a photo credit.
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Ways to work together
Three ways to work together
One-off
Event or service day
From £650
One shoot, planned around the story you need to tell. Story planning call, edited images within 48 to 72 hours, captions guidance.
Retainer
Charity retainer
Monthly, quoted after a short call
Regular shoots across the year, so you always have current images for bids, appeals and reports.
Co-produced
Co-produced story
Quoted after a short call
For services where people can’t be photographed. The people you support take the pictures, with me alongside them. The process becomes part of the story.
Charity rates are lower than my corporate rates. Every charity project includes a full licence to use the images anywhere, for good, with a photo credit. Available at short notice.
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Why a charity CEO
I’ve sat on your side of the table.
I founded the Naz and Matt Foundation in 2014 and have led it for more than 12 years. I know what a funder needs to see, what a stretched comms team can realistically manage, and what the people you support need from you. That’s how I photograph.
Award-winning storyteller and documentary photographer
Trusted in sensitive settings where people can’t be identified
Charity work including Sue Ryder, NishkamSWAT, Hopscotch, Camden Giving and my charity, the Naz and Matt Foundation
Work covered by more than 200 media outlets, including the BBC, ITV, Channel 4, Sky News and The Guardian
90+
Talks and workshops given
200+
Media outlets that have covered my work
12+
Years running my own charity
54m
Audience reach of a 2020 World Suicide Prevention Day campaign I led
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Questions
Questions charities ask before they book
What does a charity photographer do?
How much does charity photography cost in London?
Do you offer charity rates?
Can you photograph people who can’t be identified?
How do you handle consent?
Can we use the photos in funding bids and appeals?
Do you photograph charity events and fundraisers?
Can you photograph at short notice?
Do you work outside London?
How quickly will we get the images?
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About
Charity photography, with people at the centre.
For charities and non-profits
I’m a London-based charity photographer and documentary photographer. I photograph frontline services, community projects, volunteers, events and campaigns for charities, non-profits and funders, so you have honest images for funding bids, appeals, impact reports and your website.
Dignity before polish
I’ve led a charity for more than 12 years, so I know what it’s like on the other side of the camera. Consent is planned before the shoot, people who can’t be identified aren’t, and the people in the photographs see them before they go live.
Not ready yet? My newsletter shares one practical storytelling idea every Thursday.