He has really inspired excitement and confidence amongst my colleagues to tell their stories in a way that meets their own goals and the goals of Camden Giving.
Natasha FriendCamden Giving
The Impact Storytelling Collective opens 9 November. Founding members join free.
One story your whole team can tell.
Social impact storytelling workshops for charities, foundations and CSR teams, rebuilt around your organisation before I arrive. Your team leaves with the story, the method and the confidence to keep telling it.
As seen on
Workshops from £750. Online or in person. Delivered for PACT, Camden Giving, ACEVO, AoEC and NASUWT.
Social impact storytelling workshop, Reading, 2026
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02
The problem
Being seen is not the same as being funded.
The stories that would win your next grant already exist. They’re in your team’s heads and on their phones. What’s missing is a method, and a team that believes it’s allowed to tell them.
01
Coverage that goes nowhere
You’ve had the press, the awards and the visit from the minister. Then nothing happened.
02
Numbers without people
Hundreds of sessions delivered. Every number true, and not one tells a funder what changed for the person on the other side.
03
A team waiting to feel ready
They’re waiting to feel confident. But confidence only arrives after you’ve done the thing.
West Midlands Police conference, 2019
Matt is one of the most powerful storytellers I have ever heard. He has a level of humility that enables him to achieve a very high degree of emotional connection with his audience.
Pete Ashby
National Police Conference organiser
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What your team leaves with
Your team leaves with four things.
I rebuild the workshop around your organisation before I arrive. Your services, your audiences, your real stories and the funding problem you actually have. Never a generic deck.
One story above all your services
So funding stops arriving restricted to one project.
Your numbers, rebuilt as people
The same data, told as what changed and for whom.
One story, three audiences
Retold for a major donor, a corporate funder and the press.
Consent that holds
A way to capture stories as they happen, with a consent conversation that still holds in five years.
04
Why it’s hard
Why your team isn’t doing this already.
Three fears turn up in every room. So a large part of the day is permission, given out loud, with you in the room. That’s the part no template can do.
Not knowing what to say
Not knowing if they’re allowed to say it
What appears in the comments afterwards
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How it works
How a social impact storytelling workshop works
1
A 15-minute call
Tell me what you’re trying to fund, who you need to reach and what your team is stuck on.
2
Free one-hour consultation
Before the workshop, I meet your key stakeholders for a free one-hour consultation, to understand the real challenges in your organisation. Then I send a written proposal and adapt the workshop content to fit.
3
The workshop
Three hours with your team, online or in person. Best with ten to twenty people.
4
Follow-up
A second session two months later, so it becomes a habit rather than a good day. Plus thirty days of email support.
06
Ways to work together
Three ways to work together
Standard
Standard workshop
From £750
Two hours online, no customisation. A way to test the approach with a small team.
Bespoke
Workshop built around you
From £1,700
A free one-hour consultation, a three-hour workshop, a follow-up session two months later, templates written for your services and thirty days of email support.
For individuals
Impact Storytelling Collective
Founding members join free
A community where charity and social impact leaders share work in progress, get honest feedback and join regular social impact storytelling workshops. Opens 9 November.
Online is standard. In person is extra for travel.
07
Photography
Need the photographs too?
I’m also a documentary photographer. If your stories need images, I can photograph your work with the same care, so the words and the pictures tell the same story.
Naz and Matt Foundation support group
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Who runs it
I’ve sat on both sides of the funding conversation.
I founded the Naz and Matt Foundation after the tragic death of my fiancé, Naz, and have led it for more than 12 years, using the methods I teach. You’re not hiring an agency that will learn the sector on your budget.
90+ talks and workshops for charities, NGOs and government departments
Delivered for PACT, Camden Giving, ACEVO, AoEC, NASUWT, Development Guarantee Group and EDT
Awarded the IKWRO True Honour Award for transformative advocacy and storytelling
Work covered by more than 200 media outlets, including the BBC, ITV, Channel 4, Sky News and The Guardian
09
Questions
Questions teams ask before they book
Who is it for?
Can you deliver it online?
Do you run workshops for CSR and corporate teams?
Our service users are too vulnerable to be advocates. Does this still work?
We already make good content and nobody sees it.
How far ahead do you book?
What’s the difference between a workshop and the Collective?
10
About
Social impact storytelling workshops in London and online.
For charities and social impact teams
I run social impact storytelling workshops and training for charities, foundations, CSR teams and purpose-driven organisations, in London and online. Each one is rebuilt around your organisation, so your team leaves with stories they can use in funding bids, impact reports, appeals and on social media.
Built on lived experience
I founded a charity and have run it for more than 12 years, so the workshop is practical, not theoretical. Every method I teach is one I’ve used to raise funding and change minds.
11
Start A Project
Tell me what your team is stuck on.
No pitch. If a workshop isn’t the right answer, I’ll tell you.
Book a 15-minute call
Not ready yet? My newsletter shares one practical storytelling idea every Thursday.