The Impact Storytelling Collective opens 9 November. Founding members join free.
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Free download
Stories that inspire change.
A framework that proves it.
Join 3,100+ charity and social impact leaders using my free framework to turn their impact into stories funders can feel.
In under 10 minutes, you’ll learn a simple, field-tested way to find the story in your work and tell it so people trust it, fund it and act on it. No jargon and no theory.

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Inside
What’s inside
The step-by-step storytelling formula I teach to charity and social impact teams
Fill-in-the-blank templates your team can use straight away
Lessons from 12+ years of leading a multi-award-winning human rights charity
Tips for pairing photographs and words so your story sticks
A free two-week email course on using the framework in your own organisation
My weekly newsletter, The Social Impact Storyteller, every Thursday

Meet your guide
I’m Matt Mahmood-Ogston, a social impact storyteller, documentary photographer and CEO of the Naz and Matt Foundation, based in London. I’ve produced award-winning films, given 90+ talks and workshops, and led a campaign that reached 54 million people. This framework is how I find and tell the stories that matter.
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Get the framework
Download your free Social Impact Storytelling Framework
No hot air and no jargon. Just a field-tested storytelling formula you can use in your next social post, impact report, case study or funding bid.
By signing up, you agree to receive the framework, a two-week email course and my weekly newsletter, The Social Impact Storyteller. Unsubscribe any time. Read the privacy policy at ogston.com/privacy.