The Impact Storytelling Collective opens 9 November. Founding members join free.
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Newsletter
The Social Impact Storyteller
One practical idea every Thursday on telling the story of your work, so it builds trust and brings in funding.
3,600 readers
Every Thursday
Five-minute read
Free
One email a week. Unsubscribe any time.
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Every edition works the same way
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The mistake:
Something most organisations get wrong when they show their impact.
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Why it matters:
What it costs you in trust, funding or support.
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A better way:
A clearer way to think about it, drawn from real charity work.
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Use it this week:
A framework, template or checklist you can apply straight away.
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Written for people who have to show the change their work makes
Charity leaders:
Who need funders, partners and boards to see the difference they make.
Fundraisers and comms teams:
Who want stories that land without overselling or losing people’s dignity.
Funders:
Who want proof that means something, not polished claims.
CSR and social impact leads:
Who need to show the human side of their programmes.
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A taste of recent editions
Edition 40
Your biggest number isn't your impact
A food bank, a company volunteering programme, and the number that shows a funder what actually changed.
Edition 39
Who speaks when the person can't?
Four ways to tell a story when the person at the heart of your work can't be named.
Edition 35
Who owns the story you just told?
Who holds the copyright in the pictures on your website, and what did the invoice actually buy?
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Written by someone doing the work
I’m Matt Mahmood-Ogston. I photograph and tell the stories of social impact work for charities, funders and CSR teams. Since 2014 I’ve also led the Naz and Matt Foundation, so I know what it is like to need a story to work, for a funder or for someone reaching out for help. The newsletter is where I share what I’ve learned, including what didn’t work.
Join 3,600 readers
One idea a week you can use straight away. Free.
The Impact Storytelling Collective opens on Monday 9 November. Founding members join free.